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Monday, October 11, 2010

2010 - 2011 Nielsen DMA Market Rankings (Salt Lake City DMA will be #32)












U.S. TV Household Estimates Designated
Market Area (DMA) — Ranked by Households
Rank
Designated Market Area (DMA)
TV Households
% of US
1 New York, NY7,515,330 6.484 
2 Los Angeles, CA5,666,900 4.889 
3 Chicago, IL3,502,610 3.022 
4 Philadelphia, PA3,015,820 2.602 
5 Dallas-Ft. Worth, TX2,594,630 2.239 
6 San Francisco-Oakland-San Jose, CA2,523,520 2.177 
7 Boston, MA (Manchester, NH)2,460,290 2.123 
8 Atlanta, GA2,407,080 2.077 
9 Washington, DC (Hagerstown, MD)2,389,710 2.062 
10 Houston, TX2,177,220 1.878 
11 Detroit, MI1,883,840 1.625 
12 Phoenix, AZ1,881,310 1.623 
13 Seattle-Tacoma, WA1,874,750 1.617 
14 Tampa-St. Petersburg (Sarasota), FL1,795,200 1.549 
15 Minneapolis-St. Paul, MN1,753,780 1.513 
16 Miami-Fort Lauderdale, FL1,580,580 1.364 
17 Denver, CO1,572,740 1.357 
18 Cleveland-Akron (Canton), OH1,526,200 1.317 
19 Orlando-Daytona Beach-Melbourne, FL1,453,120 1.254 
20 Sacramento-Stockton-Modesto, CA1,409,400 1.216 
21 St. Louis, MO1,258,580 1.086 
22 Portland, OR1,197,780 1.033 
23 Charlotte, NC1,166,180 1.006 
24 Pittsburgh, PA1,160,820 1.002 
25 Raleigh-Durham (Fayetteville), NC1,131,310 0.976 
26 Baltimore, MD1,108,360 0.956 
27 Indianapolis, IN1,106,420 0.955 
28 San Diego, CA1,089,010 0.940 
29 Nashville, TN1,039,430 0.897 
30 Hartford and New Haven, CT1,018,770 0.879 
31 Kansas City, MO974,820 0.841 
32 Salt Lake City, UT953,950 0.823 
33 Cincinnati, OH923,830 0.797 
34 Columbus, OH915,950 0.790 
35 Milwaukee, WI901,100 0.777 
36 Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC878,550 0.758 
37 San Antonio, TX844,910 0.729 
38 West Palm Beach-Ft. Pierce, FL773,890 0.668 
39 Harrisburg-Lancaster-Lebanon-York, PA749,020 0.646 
40 Birmingham (Anniston and Tuscaloosa), AL747,190 0.645 
41 Grand Rapids-Kalamazoo-Battle Creek, MI740,230 0.639 
42 Las Vegas, NV718,030 0.620 
43 Norfolk-Portsmouth-Newport News, VA716,050 0.618 
44 Austin, TX707,430 0.610 
45 Oklahoma City, OK704,670 0.608 
46 Albuquerque-Santa Fe, NM703,720 0.607 
47 Greensboro-High Point-Winston Salem, NC699,040 0.603 
48 Memphis, TN693,860 0.599 
49 Jacksonville, FL678,430 0.585 
50 Louisville, KY674,940 0.582 
51 Buffalo, NY636,320 0.549 
52 New Orleans, LA635,860 0.549 
53 Providence, RI-New Bedford, MA620,600 0.535 
54 Wilkes Barre-Scranton, PA595,480 0.514 
55 Fresno-Visalia, CA581,340 0.502 
56 Little Rock-Pine Bluff, AR573,670 0.495 
57 Richmond-Petersburg, VA558,500 0.482 
58 Albany-Schenectady-Troy, NY557,860 0.481 
59 Knoxville, TN557,040 0.481 
60 Mobile, AL-Pensacola (Ft. Walton Beach), FL539,190 0.465 
61 Tulsa, OK535,820 0.462 
62 Dayton, OH527,030 0.455 
63 Lexington, KY515,320 0.445 
64 Charleston-Huntington, WV505,200 0.436 
65 Ft. Myers-Naples, Fl499,410 0.431 
66 Roanoke-Lynchburg, VA464,480 0.401 
67 Tucson (Sierra Vista), AZ461,450 0.398 
68 Wichita-Hutchinson, KS Plus457,880 0.395 
69 Flint-Saginaw-Bay City, MI455,840 0.393 
70 Toledo, OH445,600 0.384 
71 Green Bay-Appleton, WI445,510 0.384 
72 Honolulu, HI433,530 0.374 
73 Des Moines-Ames, IA432,820 0.373 
74 Springfield, MO424,270 0.366 
75 Spokane, WA424,220 0.366 
76 Omaha, NE418,290 0.361 
77 Portland-Auburn, ME410,300 0.354 
78 Columbia, SC405,670 0.350 
79 Huntsville-Decatur (Florence), AL399,440 0.345 
80 Paducah, KY-Cape Girardeau, MO-Harrisburg, IL398,820 0.344 
81 Rochester, NY392,090 0.338 
82 Syracuse, NY389,970 0.336 
83 Shreveport, LA387,060 0.334 
84 Champaign and Springfield-Decatur, IL384,990 0.332 
85 Madison, WI382,700 0.330 
86 Chattanooga, TN376,910 0.325 
87 Harlingen-Weslaco-Brownsville-McAllen, TX356,010 0.307 
88 Cedar Rapids-Waterloo-Iowa City and Dubuque, IA346,010 0.299 
89 Waco-Temple-Bryan, TX344,020 0.297 
90 Jackson, MS338,030 0.292 
91 Tri-Cities, TN-VA337,610 0.291 
92 Colorado Springs-Pueblo, CO336,880 0.291 
93 South Bend-Elkhart, IN336,220 0.290 
94 Baton Rouge, LA334,730 0.289 
95 Burlington, VT-Plattsburgh, NY330,730 0.285 
96 Savannah, GA329,460 0.284 
97 El Paso, TX315,130 0.272 
98 Charleston, SC312,770 0.270 
99 Davenport, IA-Rock Island-Moline, IL309,800 0.267 
100 Ft. Smith-Fayetteville-Springdale-Rogers, AR304,060 0.262 
101 Greenville-New Bern-Washington, NC294,550 0.254 
102 Johnstown-Altoona, PA293,940 0.254 
103 Evansville, IN292,440 0.252 
104 Myrtle Beach-Florence, SC289,570 0.250 
105 Tallahassee, FL-Thomasville, GA282,110 0.243 
106 Lincoln and Hastings-Kearney, NE279,820 0.241 
107 Ft. Wayne, IN277,050 0.239 
108 Reno, NV271,380 0.234 
109 Tyler-Longview(Lufkin and Nacogdoches), TX269,760 0.233 
110 Springfield-Holyoke, MA269,500 0.233 
111 Youngstown, OH268,150 0.231 
112 Sioux Falls (Mitchell), SD263,790 0.228 
113 Boise, ID262,920 0.227 
114 Augusta, GA257,030 0.222 
115 Lansing, MI253,380 0.219 
116 Peoria-Bloomington, IL251,880 0.217 
117 Montgomery-Selma, AL244,470 0.211 
118 Eugene, OR243,870 0.210 
119 Traverse City-Cadillac, MI242,700 0.209 
120 Fargo-Valley City, ND241,990 0.209 
121 Macon, GA241,120 0.208 
122 Santa Barbara-Santa Maria-San Luis Obispo, CA239,250 0.206 
123 Lafayette, LA231,560 0.200 
124 Monterey-Salinas, CA229,150 0.198 
125 Bakersfield, CA225,670 0.195 
126 Yakima-Pasco-Richland-Kennewick, WA225,320 0.194 
127 Columbus, GA219,450 0.189 
128 La Crosse-Eau Claire, WI216,510 0.187 
129 Corpus Christi, TX199,370 0.172 
130 Chico-Redding, CA198,370 0.171 
131 Amarillo, TX195,070 0.168 
132 Wilmington, NC191,630 0.165 
133 Columbus-Tupelo-West Point, MS190,270 0.164 
134 Rockford, IL187,970 0.162 
135 Wausau-Rhinelander, WI186,010 0.160 
136 Topeka, KS179,510 0.155 
137 Columbia-Jefferson City, MO178,610 0.154 
138 Monroe, LA-El Dorado, AR177,900 0.153 
139 Duluth, MN-Superior, WI174,570 0.151 
140 Medford-Klamath Falls, OR172,230 0.149 
141 Beaumont-Port Arthur, TX170,010 0.147 
142 Lubbock, TX161,450 0.139 
143 Salisbury, MD159,630 0.138 
144 Erie, PA158,000 0.136 
145 Palm Springs, CA157,180 0.136 
146 Wichita Falls, TX-Lawton, OK157,030 0.135 
147 Albany, GA156,910 0.135 
148 Joplin, MO-Pittsburg, KS156,360 0.135 
149 Sioux City, IA155,490 0.134 
150 Anchorage, AK154,820 0.134 
151 Odessa-Midland, TX146,310 0.126 
152 Terre Haute, IN144,950 0.125 
153 Rochester, MN-Mason City, IA-Austin, MN144,590 0.125 
154 Bangor, ME144,130 0.124 
155 Bluefield-Beckley-Oak Hill, WV143,280 0.124 
156 Panama City, FL139,700 0.121 
157 Minot-Bismarck-Dickinson(Williston), ND138,730 0.120 
158 Binghamton, NY136,740 0.118 
159 Wheeling, WV-Steubenville, OH132,910 0.115 
160 Gainesville, FL130,460 0.113 
161 Sherman, TX-Ada, OK129,480 0.112 
162 Idaho Falls-Pocatello, ID128,860 0.111 
163 Biloxi-Gulfport, MS126,610 0.109 
164 Yuma, AZ-El Centro, CA118,700 0.102 
165 Abilene-Sweetwater, TX115,200 0.099 
166 Missoula, MT113,380 0.098 
167 Hattiesburg-Laurel, MS112,120 0.097 
168 Clarksburg-Weston, WV110,440 0.095 
169 Dothan, AL110,080 0.095 
170 Billings, MT109,090 0.094 
171 Utica, NY104,990 0.091 
172 Quincy, IL-Hannibal, MO-Keokuk, IA102,010 0.088 
173 Rapid City, SD97,930 0.085 
174 Elmira, NY96,390 0.083 
175 Lake Charles, LA96,210 0.083 
176 Watertown, NY95,750 0.083 
177 Harrisonburg, VA94,670 0.082 
178 Alexandria, LA90,640 0.078 
179 Marquette, MI87,670 0.076 
180 Jonesboro, AR83,000 0.072 
181 Bowling Green, KY81,750 0.071 
182 Jackson, TN77,700 0.067 
183 Charlottesville, VA76,700 0.066 
184 Grand Junction-Montrose, CO76,320 0.066 
185 Meridian, MS72,280 0.062 
186 Laredo, TX70,090 0.060 
187 Greenwood-Greenville, MS69,450 0.060 
188 Lafayette, IN67,560 0.058 
189 Bend, OR66,680 0.058 
190 Great Falls, MT65,900 0.057 
191 Butte-Bozeman, MT65,780 0.057 
192 Twin Falls, ID65,310 0.056 
193 Parkersburg, WV64,370 0.056 
194 Eureka, CA61,570 0.053 
195 Casper-Riverton, WY56,700 0.049 
196 San Angelo, TX55,280 0.048 
197 Cheyenne, WY-Scottsbluff, NE55,210 0.048 
198 Mankato, MN52,640 0.045 
199 Ottumwa, IA-Kirksville, MO51,370 0.044 
200 St. Joseph, MO48,040 0.041 
201 Lima, OH40,020 0.035 
202 Fairbanks, AK36,450 0.031 
203 Zanesville, OH32,550 0.028 
204 Victoria, TX31,660 0.027 
205 Presque Isle, ME30,380 0.026 
206 Helena, MT28,030 0.024 
207 Juneau, AK25,250 0.022 
208 Alpena, MI17,040 0.015 
209 North Platte, NE15,350 0.013 
210 Glendive, MT4,040 0.003 
 Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)
*Estimates used throughout the 2010-2011 television season, effective September 25, 2010

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