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Wednesday, April 16, 2014

U.S. Adults Still Prefer Live TV Viewing

TVNewsCheck/Playout, Apr 16, 2014, 8:06 AM EDT

U.S. Adults Still Prefer Live TV Viewing, Study Finds

Linear (scheduled) television is still overwhelmingly the preferred method for watching TV, with 84% of U.S. adults who watch television, opting to tune in live for their favorite programs and events, a new study by BroadStream Solutions has found.
The findings additionally revealed that very few Americans want to watch on smaller screens with only 1 in 50 (2%) preferring to watch on tablet devices; 1 in 50 (2%) on mobile phones; 1 in 25 (4%) on desktops and 1 in 14 (7%) on laptops.
“The range of services and options now available to consumers certainly gives them the opportunity to consume TV content in new ways, but the focal point of the living room is still the TV,” said Manish Sachdeva, CEO of BroadStream Solutions.
“Americans are still getting together with family and friends to watch TV more than any other viewing option, with 81% opting to sit around the TV to watch. Another eight percent will choose to watch TV in their living room, but are also watching other programs on their mobile or tablet devices — signaling that the second screen is still just a complimentary device.”
As part of the detailed report, BroadStream commissioned research firm YouGov to study how the television consumption habits of Americans have evolved over the past decade, finding that while behaviors may have shifted in how content is viewed, uptake across new technologies and devices is still quite low.
In the past year, 7 in 10 (71%) Americans have watched live TV; while only 26% have watched a video on demand service (i.e., digital video recorder/DVR) from their cable provider; 34% have watched an on-demand Internet streaming service (i.e., Netflix;) and only 9% have used a digital media playing service (i.e., Apple TV.)
Furthermore, Americans are watching virtually as much live TV as they were 10 years ago, but viewing experiences in the last decade have changed to accompany new devices.
Today, 82% of Americas are watching live television, compared to 83% 10 years ago (-1%). While consumption has increased across mobile phones, laptops and desktops, the numbers are still quite low as compared to common industry belief.
“What many in the broadcast industry have forget regarding linear TV is that everything evolves from traditional, scheduled playout — consumers record shows from it and there is no DVR without it,” said Sachdeva. “Linear TV is also a primary source of cost and revenue for almost all broadcasters. While over-the-top services like Netflix are creating their own content, the bulk of the content these services offer still comes from traditional broadcasters and started life as a scheduled TV broadcast.”

2014 Summer Network Primetime Calendar 4/16/14 update (Eagle/KATZ)

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2014 Spring Network Primetime Calendar 4/16/14 update (Eagle/KATZ)

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June 2014 Primetime Network Calendar - updated 4/16/14 (Eagle/KATZ)

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May 2014 Primetime Network Calendar - updated 4/16/14 (Eagle/KATZ)

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April 2014 Primetime Network Calendar - updated 4/16/14 (Eagle/KATZ)

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Wednesday, March 12, 2014

Sports Media Report: +27% increase in Sports viewing

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Auto Intenders: Broadcast TV is still the strongest media reach for those who plan to purchase vehicles

Grading Late Night Hosts in Salt Lake City DMA

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Aereo shuts down in Denver, Salt Lake City (RBR-TVBR)

Aereo shuts down in Denver, Salt Lake City

By cmarcucci on Mar, 9 2014

Aereo’s broadcast TV streaming service in Denver and Salt Lake City were on a couple of weeks after Judge Dale Kimball of the U.S. District Court for the Southern District of Utah granted Community Television of Utah, KUTV-TV, FOX Broadcasting and Nexstar a preliminary injunction on 2/20, but as of 3/8, they’re off. On 3/7 a panel of federal court judges denied Aereo’s request to stay the injunction while it appeals.

Said the panel: “Aereo has not made a strong showing that it is likely to succeed on the merits of its appeal. Nor has Aereo demonstrated that the other factors weigh in its favor.”

To get service back on or launch in other cities in that court’s jurisdiction, Aereo now has to hope the upcoming 4/22 Supreme Court case will turn in its favor.

Said Aereo CEO Chet Kanojia’s message to customers:
“On February 25, the District Court in Utah granted a preliminary injunction against Aereo in the Tenth Circuit of the United States, which includes Utah and Colorado. On March 7, the Tenth Circuit Court of Appeals denied, 2:1, Aereo’s request to stay that injunction. This means that for the time being, we will have to cease providing our services to you, our valued customers in the Salt Lake City and Denver markets, beginning at 10:00 a.m. on Saturday, March 8. We are extremely disappointed that the District Court in Utah has chosen to take a different path than every other Court that has reviewed the Aereo technology.

Consumers have a fundamental right to watch over-the-air broadcast television via a modern antenna and to record copies for their personal use. The Copyright Act provides no justification to curtail that right simply because the consumer is using modern, remotely located equipment.

We are very sorry for the effect that this decision has on you and we look forward to presenting our case to the U.S. Supreme Court and ultimately restoring your ability to use Aereo. In the meantime, we are issuing a full refund for the current month to you, our customers in Salt Lake City and Denver. We commit to letting you know as soon as we have more information about the future of Aereo in your market. We are unwavering in our belief that Aereo’s technology falls squarely within the law and we look forward to continuing to serve you. This is an ongoing battle, but together we can to protect innovation, progress, and consumer choice.”

The injunction applies to the 10th Circuit, which covers:
District of Colorado
District of Kansas
District of New Mexico
Eastern District of Oklahoma
Northern District of Oklahoma
Western District of Oklahoma
District of Utah
District of Wyoming

RBR-TVBR observation: And now the refunds have to be issued. We’re going to assume Aereo will keep some employees and office/tech space in those markets until the Supreme Court rules, but that all means a cash bleed. If Kanojia were smart, he would have also asked those customers to send letters to the Tenth Circuit Court and SCOTUS stating how the loss of service has disappointed them. But perhaps there wouldn’t be enough support there to help anyway. A letter-writing campaign could backfire if that were the case.

TVB: Majority of voters choose TV

TVB: Majority of voters choose TV

By cmarcucci on Mar, 11 2014 with

Steve Lanzano, President & CEO of the TVB, has commented on some facts gleaned on the video consumption habits of U.S. voters according to U.S. Census Bureau statistics analyzed in conjunction with recent Nielsen metered data: “Nielsen’s 4Q13 Cross-Platform Report, based on actual metered device usage, directly contradicts recent studies based on self-reported viewer data claiming voters are abandoning Television. Nielsen’s shift to actual meter measured behavior for mobile video viewing is a wake-up call to candidates and their campaign strategists, political agencies and issue advocacy groups of the dangers inherent in trusting consumers’ claimed behavior-based research. The most accurate measures of video viewing by voters confirm Local Broadcast Television as the platform providing campaigns with the proven reach, target-ability and cost efficiency of any video medium.”

“It’s widely known that claim-based data on video viewing is biased. The advent of metered data in more devices has allowed us greater accuracy in understanding true cross-platform behavior,” added TVB’s Chief Research Officer, Stacey Lynn Schulman. “TVB’s analysis (below) of Nielsen’s 4Q13 Cross-Platform Report, in combination with U.S. Census Bureau data on voter statistics in 2008 and 2010, reveals Adults 35+, who make up the majority of voters in America (76%), spend only 3% of their monthly video consumption time with internet and mobile platforms. Even among young Americans 18-24 who spend the most amount of time of any age cohort with digital video (11%), Television remains their primary source of video entertainment.

“It is not by mistake that Nielsen replaced previous self-reported data with metered data for mobile video viewing in their 4Q13 Cross Platform Report. The new data brought to light that viewers overstated their time spent watching video on mobile phones by 538% in the 4Q12 Report (1 hour 23 minutes of mobile video viewing in 4Q13, vs. previously claimed 5 hours 23 minutes in 4Q12). In the same reports, using metered data in the 4Q12 and 4Q13 periods, viewers spent more than 100X more hours with Television on a monthly basis than they did with Smartphone Video.”

May 2014 Primetime Network Calendar - updated 3/12/14 (Eagle/KATZ)

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April 2014 Primetime Network Calendar - updated 3/12/14 (Eagle/KATZ)

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March 2014 Primetime Network Calendar - updated 3/12/14 (Eagle/KATZ)

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2014 Spring Network Primetime Calendar

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Friday, January 17, 2014

Common Advertiser Objections - Why Broadcast is still the strongest choice

Broadcast TV still provides the largest reach, a highly engaged audience, and Broadcast is the ONLY way to know that your commercial will be available in 100% of the DMA TV Homes - regardless of the delivery method. 

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Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years

Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years

by , Yesterday, 4:46 PM

 TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.)

At the closing panel of  Gridley & Company’s 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, -- one of my favorite ad tech banking conferences, held Tuesday in New York -- I predicted that television advertising spend in the U.S. would grow more in real dollars than spend on video ads on the Web, mobile and over-the-top combined, every year for the next five years. To make sure that the digitally biased audience knew that I was serious about my prediction, I said if I was wrong, I would pay for the conference cocktail party after any year in which I wasn’t right.

The crowd, a bit taken back by my bet, didn’t agree with me (nor did my fellow panelists). I’m quite confident I won’t be paying for those drinks at any time between now and 2019. Here’s why:

TV advertising and audiences are not shrinking. The average American watches more than 34 hours of TV programming every week. That number has gone up, not down, over the past 20 years, and has only begun to show signs of plateauing over the past two years. Time on the Internet and tablets and mobile devices has gone up, but TV usage hasn’t gone down. That’s why total TV ad spend has been growing between 4% to 8% per year -- $3.5 billion to 4 billion -- over the past five years, and is expected to grow similarly over the next five years. According to eMarketer, U.S. digital video ad spend has been growing fast, but only by $1 billion to $2 billion per year.

TV advertising works. Sight, sound and motion on 60-inch, high-definition screens deliver results every day for brands like McDonald’s, Coca-Cola, Walmart, State Farm, Kellogg’s and Ford. Audiences are massive. They are passive audiences. And they show up in unmatched numbers predictably every day. Those ads deliver results at the cash register. That’s why the TV industry spends $35 billion per year in new investments in content.

Demand outstrips supply. While lots of marketers and agencies have talked for years about rotating their ad spend out of TV, total TV ad spend has increased every year but one for the past 10 years. If some are pulling out, more are jumping in. Marketers in categories with a "moveable purchase," like quick service restaurants, retail, automotive, insurance, movies, know that if they lose share of voice on TV to their competitors, they will lose sales and market share (and stock price and perhaps their jobs). The only other place that happens in the ad business today is search. That’s why the upfront works. Until that changes, TV ad spend will keep going up.

TV ads are getting better. TV has always been fully electronic, but only now is it fully digital. Today, TVs have computers for set-top boxes, many TVs are connected to the Internet, set-top-box viewing data is widely available for measurement and targeting, and lots of media folks who were trained in the online world are looking at TV and starting to apply Web-like ad approaches to TV.

TV and Internet Protocol video aren’t likely to converge until around 2020. As much as many of us believe  we will eventually have a converged video world, where all video programming on TV is delivered over IP networks and is available on-demand with dynamic, addressable ads, that reality is still a long way away. One-third of America (100+ million people) does not have broadband in the home. Netflix on Saturday and Sunday nights in Manhattan buffers and slows down, and wouldn’t even rate as a top ten TV network. We still have a ways to go.

Digital video still coming of age. Video over the Internet and on mobile devices has an extraordinary future, but it still has a lot of growing to do. As compared to TV, it is still subscale. There is a limited amount of premium content ad avails, and TV companies control much of that. It has emerging fraud issues, not unlike its banner ad brethren. It’s just getting a more mature measurement framework in place with products like Nielsen’s OCR and ComScore’s vCE.

Lots will change in this market over the next 10 years, but probably not as much over the next five as many would like to believe. The law of large numbers and slow and steady growth is on my side on this bet. I feel very good about winning over the next five years. After that, I’m likely to take the other side of the bet. What do you think?